What You Need to Know About SEO
Have you been dreading the talk? You know, about Search Engine Optimization, commonly known as SEO. While tackling SEO seems daunting, we’re here to let you know why implementing a strong SEO strategy is critical for the success and longevity of your business.
What is SEO? Search Engine Optimization uses targeted keywords to increase traffic to your website. According to Internet Live Stats, over 3.5 billion searches are done on Google every day. That’s a lot of searching but how do we narrow down the field? That’s where SEO comes in. Google, for example, is the largest search engine in the world. It acts as a massive index, like what’s found in a book. Information is uploaded to Google’s informational cloud and ranked. If Google thinks the content is answering the query it will display those results. Now, as we mentioned before there are billions of searches transpiring every day. So how do we ensure that your website will be front and center and on the track to making revenue? Well, the first step is to be found on the first page of the search engine that you’re using.
Ogranic SEO Listings
There are a few steps to achieving elite search status. One way is by creating organic listings. Organic listings are unpaid for results that are listed on a search engine. Searches are ranked based on accurate and relative information. This means the listings have to be deemed valuable by the searcher. The higher the quality of your content, the higher your rankings will soar.
Reliability
If someone fails to find what they are searching for while using particular keywords or phrases, they’ll most likely continue the search using different words. Optimizing your keywords to provide relevant and reliable content results will ultimately increase the opportunities to drive traffic to your website.
Keeping Your Content Current
It’s critical to keep your business pages up to date. This highlights your expertise and consistency will help to increase your ranking. Give them the information they need to keep them engaged with your business. That means making sure your website has fresh content so that people can find your business. Remember, the best way to earn the trust of a potential customer is to provide relevant and stellar content. The more trustworthy the services you provide are, the more likely searchers will gravitate to and stay on your website.
Conversion
SEO is a process that will bear long-lasting results with the implementation of a great marketing strategy. Using the right strategy can save you money. Use keywords to drive more traffic to your website. The more clicks you get, the greater your potential to earn. The longer people stay on your website, the more likely they’ll be converted into clients.
If you’re interested in attracting, engaging and retaining more customers, let us create the perfect marketing system for you. We’ll not only boost your rankings with SEO but we offer an array of other opportunities, such as customer attracting and retention systems, email, social media, and video marketing, business certifications, reputation management, and more.
If you’d like more insight on how to determine your service needs, click here. If you’re ready for my team of experts to help you create a customized marketing plan, let’s get started here.